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Latest Blogs from Continuum Blog
  To gate or not to gate – that is the question. Gated content is an important element of inbound and digital marketing strategy, but knowing what and when to gate isn’t always obvious. In this edition of The Weekly Byte, we try and define gated content and answer these questio...
You’ve implemented the strongest firewalls. Your passwords are 100 character strings that must contain Capitals, lowercases, and special characters in non-repeating patterns. You skipped over two-factor and went straight to five-factor authentication. Everything is retina scanned. Yo...
Convincing prospects to first conclude that they need a managed services provider (MSP) to help fight the good fight means you have shown them the value you provide as an IT solutions provider. They know they need to outsource support to a capable team. But in your con...
image source: https://dashthis.com/support/create-a-kpi-for-active-mobile-users-in-google-analytics/ As we explained in How to Sell Managed IT Services in 2016, sales start with a compelling website. You may think your site is fine as is, but what do the numbers say? ...
  Our networks can be an incredibly powerful tool that not all MSPs leverage effectively. So how can you use your network to your advantage in order to grow your business? On this episode of MSPradio, we chat with Arlin & Pete Sorensen from HTG Peer Groups about how...
If you've ever played a game of Texas Hold 'Em you know the phrase "table stakes" refers to the limit you can win or lose while playing a hand. Within the context of managed IT services, however, think of it as the minimum buy-in required to sit at the table with your MSP compet...
In this industry, it’s fairly well understood how crucial business continuity and disaster recovery are to modern business. Service providers are the ones constantly dealing with hardware failures, troubleshooting network outages and making sure every technological wrinkle is ironed ...
About two years ago, I wrote a blog post called How to Sell Managed Services: Understanding the New Buyer Dynamic, a topic that's still top-of-mind for most MSPs today. In it I stressed that purchasing behavior has changed, rendering once popular sales strategies outdated and in...
In a recent survey we asked more than 150 managed IT services providers (MSPs) numerous questions regarding their service offering, and received plenty of feedback. Some of the more interesting results came from what MSPs saw as the factors affecting how they price and package their ...
Maintaining a strong prospect funnel is one of the biggest challenges facing MSPs today. Marketing and demand generation for managed IT services can be tricky, and even the best closers and sales-driven business owners can struggle to leverage modern digital marketing tactics to driv...
  As an MSP, you’ve already mastered the art of modern IT, but can you say the same when it comes to marketing? If the basics of marketing don’t come naturally to you or your business, don’t fret. We created The Complete Guide to MSP Marketing, an introductory eBook, fo...
  March Madness is upon us, and while many teams are duking it out win the NCAA College Basketball Championship, one thing is certain…there will be upsets! The same goes for your business and the fierce competition you face on a daily basis. So how do you make sure you end...
image source: http://quotesgram.com/due-date-quotes/ Now that you’ve been at it for maybe six months to a year (or more), it’s time to look at your business as a whole, not just in parts. Let’s see what’s working, what’s not and what needs to be fine-tuned. Below are the six&n...
image source: http://www.theverge.com/2015/8/24/9197529/windows-95-is-20-years-old-today It's been over two decades since Microsoft released its groundbreaking Windows 95 OS on August 24, 1995. Since then, we've written love letters to Windows XP and popped Listerine ...
Just in time for the season finale of The Bachelor on ABC, comes a brand new season of The Backup Bachelor. This season, our MSP is Claude of Claude Computing, Inc. Claude is left with an empty heart, and an empty hard drive. Claude offers the most coveted backup and disast...
It’s always interesting to look at how technology service providers and resellers are conducting business in different geographic locations. What’s true in one location may not be true in another, and best practices, industry regulations and business drivers can vary from one place t...
You already know word of mouth is an important way for potential customers to find your business. You do a great job for one person, they tell another, and the next thing you know you have an entire client base that stems from a simple referral. Word-of-mouth reviews work because the...
How are your peers pricing and packaging their IT services today? That's a question we aimed to answer when we surveyed over 150 IT providers, all with their own strategies and tactics for service offerings and delivery. As captured in the following infographic, the approa...
  Tax day is around the corner and you may be working with an accountant or a firm to make sure everything is filed on time. But did you know that there are strategies you can leverage to save money and increase profits during tax season? On this episode of MSPradio, we...
“I GOT AN INBOUND LEAD! I'm going to call them now!” Whoa Nelly! Hold your horses for one moment. All of us in business get excited when that hot inbound lead comes in, but let’s take a step back and prepare before engaging. Much like I stress in our previous MSP Sales Success ...
The following blog post was a joint contribution by Kaeli O'Connell, Interactive Web Marketing Associate and Alicia Lazzaro, Interactive Web Marketing Specialist at Continuum Managed IT Services. User Experience. It’s one of those phrases that seems to be everywhere these days, bu...
image source: https://i.ytimg.com/vi/EL4yN73VJyQ/maxresdefault.jpg For MSPs, backup and disaster recovery (BDR) is a thriving business opportunity. According to Gartner, the backup and disaster recovery market is expected to grow from $5.2 billion in 2014 to $7 b...
With last month's announcement that the White House plans to hire its first chief information security officer (CISO), cybersecurity continues to be a major concern and national agenda priority. According to Security Magazine, the pending appointment is "part of a larger cybersecurit...
As an MSP you'll encounter a variety of ways customers are employing IT support today. Some have existing IT staff and expect you to come alongside them to assist and act as an extension of their team. Some have always relied on outsourced IT, but are in the market for the kind ...
The importance of Web security today can’t be understated. Viruses, malware, hackers and a growing list of cybersecurity threats are increasing both in number and in complexity – and businesses today need to have proper protection in place to prevent data from being intercepted while...
The importance of Web security today can’t be understated. Viruses, malware, hackers and a growing list of cybersecurity threats are increasing both in number and in complexity – and businesses today need to have proper protection in place to prevent data from being intercepted while...
Imagine for a moment that you went to a build-your-own-burrito place for lunch. You build a killer, delicious burrito. You’re not afraid to pay for what you want, and even spring for a few pricier items to be included. Lunch is going to be delicious. Then, the burrito-maker asks you ...
  As an MSP, there are a lot of decisions to make and a lot of questions you need to ask yourself. Would you rather maintain a server farm or a real farm? Would you rather your best client get taken or go against Liam Nesson in Taken? On this episode of MSPradio, we tal...
Information security is one of the most talked about topics in the IT channel. Last week, we joined George Anderson, Product Marketing Director at Webroot, on a webinar in which we discussed why small- and medium-sized businesses (SMBs) outsource IT security to MSPs. George...
Are you currently running any pay-per-click (PPC) campaigns for your managed IT services website? If you are, you may have heard that last week Google announced it had gotten rid of the ad spaces that used to appear in the right-hand sidebar of the search engine results page (SE...
  Spring is in the air, folks! Although most of us won’t miss the icy weather and all that snow, let’s take a look back on the month of February to recap our most read MSP blog posts. We covered a lot of topics this past month, including how to protect clients against Locky ...
Wireless mice and keyboards could allow attackers to take over user devices. Meanwhile, lawmakers are pushing for the creation of an encryption commission. To hear more, just click play!
  2016 is quite the eventful year! This summer the Olympic Games will be hosted in Rio de Janeiro, and in November we will have our Presidential election. With everything going on, it's almost as if the masterminds behind the Gregorian calendar knew we needed an additional d...
The gloves have been tapped, and two major forces are about to square off. In one corner is Apple, and in the other is the Federal Bureau of Investigation. It all comes down to an iPhone that belonged to one of the San Bernardino shooters, but may turn out to have far-reaching implic...
Good IT help is hard to come by, isn't it? Sadly, the scope of IT support is no longer printer/copier configurations and Internet dial-up. With an ever-expanding digital waterfront, increased emphasis on data security and greater reliance on interconnectivity comes the need for highl...
  Referrals to your business are a great source of leads because they convert at a high rate and usual end up being profitable customers. The problem is it's hard to control how many referrals are sent your way. On this episode of MSPradio, we chat through some strateg...
Are you struggling to stay awake this morning or in need of an afternoon pick-me-up? MSP Would You Rather is back and sillier than ever! I think our team has more fun creating these questions than you have answering them. We still can't get over the fact that you'd prefer physic...
“Events need to be done the modern way,” states Matt Engel, CEO of Attend Inc., an all-in-one event platform designed to help companies drive more revenue. Many companies wonder why it is worth shelling out the big bucks to attend or sponsor a company event. As MSPs, you un...
Have you opened any invoice attachments lately? Now, there's a new ransomware called Locky that's joined the ranks of viruses like CryptoLocker and CryptoWall. This latest malware threat was detected just last week and already, IT service providers and MSPs have discovered that ...
I recently had the opportunity to participate in a Women’s Leadership Luncheon (hosted by the Boston Chamber of Commerce). The lively conversation sparked many ideas that I've since taken back and implemented, but it also forced me to ask myself a tough question. A question that...